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Abstract Abstract A content analysis of 472 Chinese consumer magazine advertisements was conducted. The Resnick and Stern evaluation criteria were used to determine levels of advertising information based on type of magazine and type of product. It was found that Chinese magazine advertisements generally contain a large amount of information relative to previous content studies of Western advertising. The effect of market forces, consumer purchase patterns and Chinese government policy on advertising content is also examined.
Rice et al. (Thu,) studied this question.