With the rapid development of digital technology, ski resorts are facing an inevitable trend of transitioning from traditional operating models to digital directions. According to the "China Ice and Snow Tourism Development Report (2024)", the number of ice and snow tourists in China during the 2022-2023 ice and snow season reached 312 million, with a revenue of 349 billion yuan. It is expected that by 2025, the number of ice and snow leisure tourists in China is expected to climb to 520 million, with a revenue of 720 billion yuan. Tourism has become an important branch of winter tourism, and the market demand continues to grow. Digital technologies such as 5G, AI, IoT, and big data provide new opportunities for industrial upgrading. Method: Using keywords such as “digital transformation” and “ski tourism resort”, we searched multiple databases such as CNKI, ScienceDirect, and Google Scholar to summarize the theoretical logic of digital transformation in ski resorts. The research team conducted on-site inspections of Chinese national ski resorts such as Yabuli Ski Resort in Heilongjiang, Songhua Lake Ski Resort in Fengman, Jilin, and Chongli Ski Resort in Hebei, winter 2023-2024, to identify the difficulties and proposed targeted paths. 1.Theoretical logic: The connotation of digital transformation is to reconstruct business processes, service models, and industrial ecology through digital technology, with the core goal of achieving efficient resource allocation, upgrading tourist experience, and reducing operational costs and increasing efficiency; The theoretical support is the theory of smart tourism (optimizing the entire tourism service chain with data as the core) and the theory of industry integration (cross-border collaborative innovation of ski tourism and digital technology).2.Difficulties: weak infrastructure, insufficient data application capabilities, traditional operational inertia, and security and privacy risks.3.Path: Infrastructure construction, building a digital foundation; Building a data platform to drive precise decision-making; Upgrade service experience and create intelligent services for all scenarios; Intelligent security management; Ecological synergy, building an industrial digital community. Digital transformation is an inevitable choice for ski resorts to break through development bottlenecks, and it requires coordinated promotion of the transformation process from four dimensions: technology, data, services, and ecology. Is to explore the integration of the metaverse and skiing tourism, focusing on the ethical convenience of digital technology applications and the protection of tourist privacy.
Haoyue Zhao (Thu,) studied this question.