This study investigates the influence of dining trends and food quality on customer satisfaction in a prominent urban restaurant in Kathmandu, Nepal. Drawing on empirical data collected from 100 customers at Trisara Restaurant in Lazimpat, the research assesses key determinants of satisfaction, including food quality, ambiance, service effectiveness, and price perception. The study employs a quantitative, cross-sectional survey design, supported by descriptive and comparative statistical analysis. Findings reveal that young adults aged 18–24 constitute the dominant dining demographic, demonstrating high willingness to try new restaurants and prioritizing food quality as their primary motivation for dining out. Taste, freshness, temperature, presentation, and service professionalism received strong satisfaction ratings. However, mixed perceptions were observed regarding price fairness and portion sizes. Ambiance, including décor, cleanliness, and comfort, also contributed significantly to overall satisfaction. The study concludes that consistency in food quality, competitive pricing, and enhancement of sensory and atmospheric elements are essential for improving customer satisfaction and fostering loyalty. The research enriches hospitality literature by offering context-specific evidence from Nepal’s evolving urban dining culture and provides actionable recommendations for restaurant practitioners.
Alastair Prasai (Fri,) studied this question.
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