What question did this study set out to answer?

The aim is to demonstrate how AI can automate the entire advertising production process, from scripting to final output.

February 27, 2026Open Access

AI-Driven Creativity: Revolutionizing Emotional and Rational Advertising from Script to Final Spot

Key Points

The aim is to demonstrate how AI can automate the entire advertising production process, from scripting to final output.
Utilized tools like ChatGPT, Midjourney, and Runway for ad creation.
Developed a comprehensive method for AI-driven ad production.
Emphasized strategies in emotional and rational content generation.
AI can produce high-quality advertising content quickly and cost-effectively.
Demonstrated the potential of AI to create both emotional and rational advertising messages.
Reflected on the implications for marketing and consumer engagement in digital environments.

Abstract

Artificial intelligence (AI) has rapidly expanded from automating routine tasks to reshaping creative industries, particularly advertising. With tools like ChatGPT, Midjourney, Runway, and ElevenLabs, AI now enables fast, cost-effective production of high-quality advertising content. This study presents a practical method for developing an entire ad spot using only AI, from scripting to final video, highlighting strategies in prompt and emotional engineering. It also explores AI’s ability to generate both emotional (transformational) and rational (informational) content. Beyond technical execution, the research reflects on the implications of AI-driven creativity for marketing, branding, and consumer engagement in today’s digital landscape.

Read Full Paperexternally

Demander à l'IA

Bookmark

View Full Paper