Factors influencing consumer behaviour of smart textile clothing from the outlook of emerging markets

Key Points

• The study aims to identify the factors influencing consumer behaviour towards smart textile clothing in emerging markets.
• Literature review on consumer behaviour theories
• Analysis of emerging market trends
• Qualitative interviews with consumers
• Identified key factors include technology awareness and cultural perceptions
• Emphasized the role of sustainability in consumer choices
• Found a growing interest in smart textiles among young consumers