What question did this study set out to answer?

The research aims to explore how AI aids in modeling consumer preferences and decision-making processes.

March 2, 2026Open Access

AI Decision Support Systems: How Smart Systems Support Human Choices?

Key Points

The research aims to explore how AI aids in modeling consumer preferences and decision-making processes.
Analysis of large-scale behavioural data
Examination of search patterns and purchase histories
Modeling of consumer preferences through AI algorithms
AI effectively predicts consumer choices
Models infer consumer motivations from interaction logs
Enhanced understanding of decision-making in digital contexts

Abstract

Artificial Intelligence (AI) has evolved from a computational tool for automation into a sophisticated analytical framework for examining human decision-making and consumer behaviour. Contemporary AI systems process large-scale behavioural data – such as search patterns, purchase histories, mobility traces, and interaction logs – to model consumer preferences, predict choices, and infer latent motivations across digital contexts. https://entechonline.com/ai-decision-support-systems/

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Cite This Study

Sheelam Dr. Harsha (Sat,) studied this question.

synapsesocial.com/papers/69a52d9af1e85e5c73bf0a16 https://doi.org/https://doi.org/10.5281/zenodo.18810985

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