This study seeks to develop a ‘green experience-induced transformative well-being model’ to broaden the classical hedonic and eudaimonic well-being dimensions. Green hotel experiences, with unique tangible and intangible features regarding sustainable services, can be transformative for guests and embrace transformative well-being through the process. Through interpretive phenomenological analysis of data from 18 interviewees, the results indicate that first-time guests of green-certified hotels can experience transformative well-being, advancing and bridging between hedonic and eudaimonic well-being dimensions. The study findings highlighted that transformative well-being is described as the process of experiencing sequential and interconnected six core elements of novelty, surprise, curiosity, mindfulness, new identity practice, and identity consolidation. Consequently, hospitality managers can integrate sustainability practices into their operations to cultivate these elements and enhance their guests’ transformative well-being.
Mihiretu et al. (Tue,) studied this question.