Overcoming Cultural Barriers: Selling Insurance Through Banks In Telangana's Semi-Urban Areas

Key Points

• Overcoming cultural barriers increases insurance uptake in semi-urban areas, enhancing community financial security.
• Assessment shows that targeted teaching programs improve women’s knowledge on insurance options, maximizing outreach.
• Analysis employs qualitative methods to explore cultural impacts on insurance adoption via banking channels.
• Highlights the need for tailored approaches in insurance marketing, especially in diverse cultural settings.