March 3, 2026Open Access

Predictive Analytics in Retail: Impact of AI on Inventory Optimization and Marketing Performance

Key Points

Inventory optimization improves with the integration of predictive analytics in business processes, leading to reduced costs.
AI-driven marketing performance boosts sales metrics, enhancing customer engagement strategies significantly.
Assessment using predictive analytics across various retail environments reveals substantial differences in operational efficiency.
Highlights the essential role of AI in achieving better decision-making frameworks for inventory management and marketing.

Abstract

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Cite This Study

Sakthivel et al. (Thu,) studied this question.

synapsesocial.com/papers/69a75cf5c6e9836116a26475 https://doi.org/https://doi.org/10.56975/ijcrt.v14i1.300688

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