An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows

In recent years, the integration of culture and tourism has emerged as a pivotal direction for cultural dissemination and industrial development, ushering in a golden age of flourishing cultural tourism variety programmes. As the central narrative hub of such shows, presenters must not only shoulder multifaceted roles but also possess comprehensive, high-calibre core competencies. This paper examines cultural and tourism variety programmes broadcast by China Central Television (CCTV), including The Grand Variety Show, 100 Places to Visit in This Lifetime, Extraordinary Journey, Hello, Good Times, and Joy of Travel. Through case analysis and logical structuring, it systematically explores the multifaceted role positioning of presenters in such programmes, identifies the core competencies they should possess, and proposes strategies for enhancing these competencies.