Reframing Advertising Effectiveness: Underutilized Visual, Audio, and Video Practices in a Fully Digitalized Economy

Key Points

• Advertising effectiveness can significantly improve through the integration of visual, audio, and video practices.
• A detailed analysis explored various media strategies in a fully digitalized economy and identified missed opportunities.
• The approach involved assessing current advertising methods, highlighting practices that remain underutilized despite their potential benefits.
• Success in advertising may rely on leveraging these underused practices to connect better with audiences and drive engagement.