Aim: This study aims to explore how sustainability practices are implemented within the supply chain of the Nepalese footwear industry, using Goldstar as a case. Methodology: The research adopts a qualitative design and an inductive approach. Semistructured interviews were conducted with Goldstar employees directly involved in supplychain activities. All interviews were conducted online in 2025, recorded with participant consent, transcribed verbatim, and analyzed using thematic analysis supported by NVivo software. Findings and Conclusion: The findings reveal that environmental sustainability practices are constrained by the high cost of eco-friendly materials, limited availability of green suppliers, and inadequate supporting infrastructure. Overall, the study concludes that although sustainability awareness is present within Goldstar’s supply chain, its effective implementation is shaped by structural, financial, and institutional constraints. Contribution: The study contributes theoretically by demonstrating the relevance of the Triple Bottom Line framework in analyzing sustainability within a resource-constrained manufacturing context. Practically, it highlights the need for improved supplier monitoring, stronger infrastructure, and enhanced policy support to enable more effective integration of sustainable supply-chain practices in the Nepalese footwear industry. Future Research: Given the single-case focus and small qualitative sample, future research could adopt comparative, multi-firm, or cross-country approaches, as well as quantitative or mixed-method designs, to further examine the relationship between sustainability practices, supply-chain performance, and organization outcomes.
Anjana Shrestha (Wed,) studied this question.