The purpose of this paper is to conceptualise the relationship between transformational entrepreneurship (TE) and tourism, thereby offering a platform for further work in this under-researched area. We contend that this conceptualisation is important, not just because there is a clear gap when it comes to the application of the concept of TE to tourism, but because of TE’s potential in supporting sustainable tourism development. Especially in light of the dramatic impact Covid-19 has had on the tourism industry, transformational entrepreneurship offers an approach to rebuild tourism in a more economically, socially and environmentally sustainable manner.
Walmsley et al. (Tue,) studied this question.