Between Materialism and Environmental Values: Understanding Values Contradictions in the Face of Climate Change Across Age

Key Points

• Values contradictions exist between materialism and environmental values, affecting responses to climate change.
• Younger generations express stronger environmental values compared to older ones, with notable gaps in beliefs.
• Analysis was conducted across various age groups to evaluate the relationship between values and climate change perception.
• Understanding these contradictions may help tailor climate change communication strategies to different demographics.