Gastronomy, as a driving force of tourism in Spain: a study using segmentation and latent classes

Key Points

• Gastronomy significantly influences tourism trends and consumer preferences, shaping travel decisions.
• Latent class analysis revealed distinct consumer segments based on their culinary interests and travel motivations.
• Segmentation strategies can enhance targeted marketing efforts, ultimately attracting diverse tourist groups.
• The insights may guide tourism stakeholders in crafting tailored experiences that highlight local cuisine and culture.