Big Data and Artificial Intelligence on Modern Business Performance in the Field of Accounting and Marketing Management

Key Points

• Business performance improves with the application of big data strategies and AI technologies.
• AI-driven insights have been shown to enhance decision-making in accounting practices and marketing strategies.
• Analysis of business operations across various sectors illustrates the transformative potential of big data and AI.
• This highlights the need for businesses to integrate advanced technologies to stay competitive, especially in accounting and marketing.