What does this research mean for the field?

Using researcher photographs in recruitment materials increases willingness to participate in brain health research. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how researcher photographs in recruitment materials impact volunteer willingness to participate in brain health research.

March 4, 2026Open Access

Researcher photographs in recruitment materials to increase willingness to participate in brain health research.

Key Points

To examine how researcher photographs in recruitment materials impact volunteer willingness to participate in brain health research.
Evaluated the effectiveness of advertisements
Analyzed the role of researcher credibility
Assessed participants' similarity to researchers
Photographs of researchers positively influence volunteer interest
Credibility and similarity in researchers affect participation decisions

Abstract

Results demonstrate strategies for improving the effectiveness of advertisements. First, findings demonstrate the role of researcher credibility and similarity to researcher in volunteers' consideration of participation. Second, results suggest the use of researcher photographs in recruitment materials.

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Cite This Study

Ledford et al. (Mon,) studied this question.

synapsesocial.com/papers/69a7cc4cd48f933b5eed7e4e https://doi.org/https://doi.org/10.1002/trc2.70215

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