The Greenwashing Phenomenon in Russian Marketing: a Study of Consumer Perceptions and Regulatory Prospects

The article examines the phenomenon of greenwashing as a form of unfair environmental marketing and analyzes its perception by Russian consumers in the context of developing effective public policy. The theoretical part of the study includes a definition of greenwashing, a classification of its main forms, and an overview of the existing regulatory mechanisms governing companies' environmental claims. Special attention is given to corporate practices that demonstrate various manifestations of false environmental statements. The empirical part of the study is based on an online survey of 103 respondents and aims to identify consumer awareness levels, trust in environmental labels, and attitudes towards corporate environmental initiatives. Based on the analysis of empirical data and corporate cases, the paper argues for the need for comprehensive government regulation of environmental marketing. The article proposes measures for government policy.