On one hand, tourism destinations around the world are dealing with excessive demand in peak seasons. The local infrastructure suffers a great deal as a result of environmental degradation. As a result, the visitors\\\' satisfaction has decreased. This study analyses the potential of peak load pricing, as an economic instrument, for sustainable demand management in tourism. Peak load pricing refers to the pricing of a higher price during the peak period. And a lower price during the off-peak period. To control the flow of tourists and not merely maximise revenue. Through the analysis of the interconnection between pricing strategies and sustainable tourism management, this article opines that peak load pricing can be effectively used to balance economic growth with environmental protection.
Ananya et al. (Thu,) studied this question.