This study investigates the impact of green organizational support and green self-efficacy on promoting employees’ pro-environmental behaviors, framed within Social Cognitive Theory and Social Exchange Theory. The direct and indirect impacts of green organizational support on employees’ green advocacy and pro-environmental behaviors remain insufficiently examined in the literature. This study aims to clarify the factors affecting pro-environmental behaviors within the workplace and to examine the relationship among green organizational support, green self-efficacy, green advocacy, and pro-environmental behavior. Data was gathered from 154 employees via a structured questionnaire, and the proposed model was analyzed using SmartPLS 4. The study findings demonstrate that both green organizational support and green advocacy directly and positively influence workplace pro-environmental behaviors. The impact of green self-efficacy on the eco-friendly behaviors of employees could not be validated. The results are useful for the development of sustainability strategies for organizations and the establishment of an environmentally conscious corporate culture.
Puiu et al. (Tue,) studied this question.