Service Marketing - Creating the WEB foundation | Synapse
March 13, 2026Open Access
Service Marketing - Creating the WEB foundation
Key Points
The aim is to present DeiC's new website and its implications for service marketing.
Delivered a presentation at a joint meeting.
Focused on website features that support service marketing.
Introduced a new website design.
Emphasized the role of the website in service marketing strategies.
Abstract
This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about DeiC's new website.