Background: This study examines the competitive dynamics of the artisanal wooden furniture industry in Misantla, Veracruz, Mexico, a predominantly informal productive system characterized by family-managed production units and strong territorial embeddedness. Methods: A mixed-methods research design was employed. Quantitative data were collected from 187 family-managed production units (86 woodworking units and 101 workshops) using a structured questionnaire based on five-level Likert scales assessing external efficiency, collective efficiency, and innovation. Statistical analyses included descriptive measures and chi-square tests to examine associations between competitiveness and collective strategies, while qualitative validation and thematic interpretation based on expert assessments were used to contextualize sectoral practices and structural constraints. Results: The findings indicate a low overall competitiveness score (1.92/5), associated with informal practices, limited technical training, and weak supply chain integration. Despite these constraints, the sector maintains a strong cultural identity and contributes to its local economy. Conclusions: Artisanal supply chains can achieve functional levels of logistics performance through internal coordination dynamics. Strengthening collaboration mechanisms is a viable strategy for improving logistics performance in artisanal manufacturing systems in emerging economies. These findings provide empirical evidence to support the design of collaborative strategies that integrate traditional craftsmanship with modern supply chain practices in artisanal micro-industries.
García-Santamaría et al. (Sun,) studied this question.