Political Memory as Agonistic Practice on Social Media

In recent decades, digital platforms have become central spaces for reshaping cultural memory. Slogans like “Smrt fašizmu, svoboda narodu” reappear within algorithmically curated environments, where users repeat, adapt, and challenge them in relation to current ideological struggles. The article argues that the political power of digital memory comes from reactivating historically sedimented semio-somatic memory – embodied mnemonic forms created through ritual repetition and collective action – within platform-based systems of visibility. We understand this transformations as processes of memorification: the accelerated circulation and redefinition of mnemonic forms in algorithmically organized environments. In these settings, mnemonic authority shifts from mainly top-down institutional regulation toward more bottom-up, platform-mediated dynamics of visibility and affective resonance. Digital memory operates within a new memory ecosystem, where historically embodied forms become sites of agonistic contestation over meaning, legitimacy, and power in the present.