Addressing the "floor effect" observed when applying positive Mental Pricing methods to baseline stacking scenarios, as well as the inability of traditional methods to handle significant ego injustice, this paper proposes the Mental Pricing Full-Spectrum Assessment (MPFS). Grounded in Heterogeneous Mental Accounting Theory and Contextual Loss Aversion, this framework constructs a three-level assessment architecture: Level 1 Positive Acquisition Assessment (WTP), Level 2 Functional Loss Assessment (Functional Compensation Willingness), and Level 3 Identity Loss Assessment (Identity Compensation Willingness). By distinguishing between "functional sub-optimality of third-party objects" and "damage to self-identity/dignity," this method achieves precise coverage ranging from the "milk tea level" (1-50 RMB) to the "million level" (tens of thousands to millions). This paper clarifies the dual-application logic of "emotional first aid" (small-amount divestment) versus "behavioral decision-making" (large-amount compensation), providing individuals with a complete metacognitive decision-making toolkit.
Yichen SHEN (Fri,) studied this question.