Human Resource Challenges In Agribusiness Firms Driven By Technology: Motivation And Job Satisfaction Among Agriculture Graduates: A Study

So in India, with technology\\\'s widespread, the agricultural industry of India has been in the process of transformation due to rapid introduction of new-age technology in the agricultural ecosystem like digital platforms, automation and precision farming tooling, artificial intelligence and decision-making analytics. Many private agribusiness firms and agri-tech startups are already using this new technology to boost productivity, lower costs and deliver services to farmers. But the challenges facing those workers are new as well, and it's hard to tell you who the employees working in such organizations will face. Technology-dependent firms employ agricultural graduates who need to learn new tools instantly, upgrade skills constantly and work under high pressures to perform. The current study provides a reflection on the current human resource problems experienced by graduates of agriculture working at technology-intensive agribusiness companies, with especial attention to their motivation for work and job satisfaction. Data were obtained from 21 agrarian graduates who worked at private agribusiness companies and agri-tech firms using a structured questionnaire as a primary source. Key components addressed in the study include technological applicability, training support, support from the organization itself, perceived satisfaction with their salary, career progress prospects and work social life balance. The results suggest that the majority of the respondents are willing and comfortable with new technologies and have a moderate to high level of motivation. But there are issues of fairness, career advancement, and work pressure. There were positive associations of good training and supportive management with satisfaction level. The research suggests that companies cannot simply promote technological success, unless they properly address the issues with human resource. Which indicates that agribusinesses need to pay attention to worker development, the supportive work environment for employees and fair salaries to retain the motivated workforce in a tech-oriented agricultural environment.