Abstract This research aims to analyze the relationship between social responsibility and community members’ desire to participate in sports activities for personal development and to contribute to the community’s good. This study used Self-Determination Theory and the Theory of Planned Behavior to assess people’s motivation to engage in sports activities and their intention to continue participating, particularly in promoting responsibility through community sports. A total of 395 sports activity consumers completed an online survey assessing their intention to engage in sports activities associated with social responsibility initiatives that contribute to community well-being. The quantitative data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results underlined that the intention to continue carrying out sports activities is based on three pillars: the need for individuals to develop physically and intellectually by achieving a higher level of psychological and physical comfort; the desire to get involved in increasing the well-being of the community through social responsibility activities carried out concurrently with sports activities; and the climate in which sports activities are carried out. Social responsibility moderates individuals’ motivation and intention to continue participating in sports activities. The originality of this study is that, due to the specific nature of their field of activity, namely sports activities, sports organizations have a substantial impact on their employees and community members.
Burlea-Schiopoiu et al. (Mon,) studied this question.