What question did this study set out to answer?

To explore the challenges faced by retail and marketing due to significant global changes.

April 1, 2026Open Access

Editorial: The Strain of Global Shifts on Retail and Marketing

To explore the challenges faced by retail and marketing due to significant global changes.
Analyzed current economic trends
Reviewed consumer behavior patterns
Examined retail strategies in response to global shifts
Identified major challenges in adapting to consumer preferences
Highlighted successful marketing strategies during disruptions
Outlined the necessity for flexibility in retail operations

Editorial

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MC Cant (Sun,) studied this question.

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