Exploring tourist perceptions of urban sacred forest landscapes through spatial and content analysis of social media data: a case study of Meiji Jingu shrine, Tokyo

Key Points

• The aim is to understand how tourists perceive urban sacred forest landscapes through social media analysis.
• Conducted spatial analysis of posts related to Meiji Jingu shrine.
• Performed content analysis of social media data to identify themes in tourist perceptions.
• Utilized data collection from multiple social media platforms.
• Analyzed geographic distribution of posts to understand visitor engagement.
• Identified key themes in tourist perceptions, including sense of tranquility and cultural significance.
• Revealed spatial trends in how different demographics engage with the shrine.
• Found that social media significantly shapes the understanding of urban sacred landscapes.