Propaganda in Paradise Lost : Satan's Sophistic Ars Rhetorica of Antonomasia

This treatise explores the profound intertextuality between John Milton's Paradise Lost and The Iliad (Ἰλιάς) of Homer (Ὅμηρος), revealing shared thematic elements such as tragic narratives, the intricate ramifications of hamartia or disobedience, and characters propelled by a poignant sense of injured merit. The analysis delves into his diction, adeptly incorporating classical rhetorical discourse and dialogic elements into seamlessly lyrical styles. The comparative framework identifies a resonant echo akin to Achilles' Wrath, in the central conflict of Paradise Lost, wherein Satan's discord with God mirrors a metaphorical declaration of war. The study dissects Aristotle's perspective on the efficacious use of emotions in rhetoric, highlighting parallels between the two epics and their emotive appeals to audiences, which draws insightful connections between Achilles' Wrath and Satan's propagandistic manifestations, particularly in the strategic employment of “Name-Calling" to denigrate opponents. Dissection of Satan's propaganda unveils the adroit utilization of rhetorical stratagems theory, including intricate inquiries, rhymes, and crafting discourse that resonates eruditely with nuanced affective dimensions. Satan's appropriation of symbols and authority from the Bible positions him as a messianic figure advocating a distorted form of holy war, reminiscent of the concept of “jihadism" elucidated by historical propaganda theories of Anne Morelli. Furthermore, Satan's propaganda adeptly exploits the “Glittering Generalities" technique, associating his cause with virtuous ideals, thereby enshrouding his genuine motives. The examination also scrutinizes Satan's adept use of “the Granfalloon Technique," cultivating a strong sense of solidarity among his followers by crafting an artificial collective identity and purpose. In conclusion, this monograph inspects Satan's sophisticated manipulation of language, portraying his rebellion as an ostensibly noble cause, drawing astute parallels between his propagandist tactics and the enduring principles underpinning war propaganda. The elevated interplay of rhetoric, propaganda, and identity formation in Paradise Lost reflects Milton's profound insight into these complex psychological and socio-political dynamics.