Modern linguistic research increasingly focuses on the study of internet communication language, which combines features of both spoken and written speech, offering various options for their correlation in a "unified" graphic form. The appeal of this language spectrum lies in the fact that internet communication reflects the current characteristics of communication in general. This includes the question of the ethics of communication, the preservation of long-standing norms of written speech. The subject of this research is the specificity of the inclusion of address in internet communication, the peculiarities of the functioning of address as a means of differentiating styles of communication (in this case, the distinction between business and "friendly" communication), and the specifics of incorporating address in group chats both at the beginning of a dialogue and while attracting the attention of one of the chat participants. The following methods were used in the research: observation method, comparison method, semantic analysis method, contextual analysis method, and survey method. The scientific novelty of the work lies in the fact that it provides a comprehensive description of address as a discursive marker that organizes the beginning and further development of internet communication for the first time. The area of application of the results includes media linguistics, stylistics of the Russian language, and the practical course of modern Russian language. During the work with survey data, key trends in the use of addresses depending on the formality of the context were identified and systematized; the main factors determining the choice of address form were classified; methods of graphic design of addresses were characterized; and the perception of different forms of address by addressees and their pragmatic effect were outlined. Furthermore, the research established that the punctuation design of the address holds particular significance in its perception, which is interpreted by many communicators as either an excessive manifestation of politeness or, conversely, disdain in communication.
Xia et al. (Sun,) studied this question.