E-Commerce - Driven Growth of Tribal Handicraft and Agro Products: A Livelihood Perspective

The fast growth of e-commerce has created new opportunities for inclusive economic development, especially for marginalized groups. Tribal communities, who mainly depend on handicrafts and agro-based products for their livelihoods, often struggle with problems like poor access to markets, dependence on middlemen, and low earnings. This research paper explores how e-commerce can support the growth of tribal handicraft and agricultural products and improve the livelihoods of tribal communities. It explains how online platforms help tribal producers reach wider markets, receive fairer prices, preserve their cultural heritage, and achieve more stable incomes. At the same time, the paper also addresses key challenges such as lack of digital skills, weak infrastructure, and logistical difficulties. Finally, it offers policy suggestions to strengthen e-commerce systems and promote sustainable livelihood development for tribal communities.