What question did this study set out to answer?

The main aim is to present a framework for creating a machine-readable identity for businesses.

April 7, 20260 citationsOpen Access

Digital Entity Infrastructure: A Practitioner Framework for Machine-Readable Business Identity

IAIbrahim AnwarCouncil of Independent Colleges

Key Points

The main aim is to present a framework for creating a machine-readable identity for businesses.
Conducted a case study involving three Indonesian PTs.
Developed a five-layer DEI framework.
Evaluated the financial impact of DEI implementation.
Implemented DEI resulted in a 120% revenue increase for a micro-enterprise.
Highlighted the lack of DEI in Indonesian MSME digital transformation initiatives.

Abstract

This paper introduces Digital Entity Infrastructure (DEI): the deliberate construction of a machine-readable identity layer that makes a business entity recognizable to search engines, knowledge graphs, and AI systems. Drawing from a practitioner-researcher case study across three Indonesian PTs, the author documents how a Rp 1,500,000 one-time investment produced a 120% revenue increase for a micro-enterprise. The study proposes a five-layer DEI framework and examines why this infrastructure layer is absent from Indonesian MSME digital transformation programs.

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