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Abstract In response to two recent publications about Deliberate Metaphor Theory (DMT) in this journal, I argue that DMT advances metaphor studies into a period with new and exciting research challenges and possibilities for application between various disciplines. I will first spell out my basic assumptions about eleven core concepts in all verbal metaphor research. Then I will present the main tenets of DMT about the difference between deliberate and non-deliberate metaphor. Finally I will briefly discuss which urgent issues still need to be addressed.
Gerard J. Steen (Sun,) studied this question.