Making a market for itself: The emergent financialization of student housing in Canada

This paper demonstrates the infiltration of finance into increasingly niche real estate sectors, taking the example of the emergent Canadian purpose-built student accommodation (PBSA) sector since 2011. Drawing on a novel database of PBSA, qualitative document analysis, and key informant interviews, we uncover the business strategies and geographic patterns of investment in the sector. We then consider the local impacts of this phenomenon in Waterloo, Ontario, the country’s largest PBSA market, where finance-driven new-build studentification has contributed to higher housing costs and age segregation. This process of financialization has differed from other housing sectors as it depends on the creation of new student housing to provide an avenue for investment therein. At the same time, finance-driven new-build studentification functions as a spatial fix by directing investment to secondary cities. However, this process has been fragile, marked as much by failure as success, pointing to the limits of financialization.