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Abstract Short video is short video, which mainly relies on mobile intelligent terminal to realize fast shooting and beautification editing, and can be shared in real time and seamlessly connected on social media platform. Different from traditional media, short videos have low production and dissemination threshold, and do not need professional shooting skills. The disseminated content conforms to the characteristics that modern people absorb information fragmentation, which is why short videos are very popular at present. In the face of these changes, original short video came into being, and constantly innovated. Based on in-depth data analysis, this paper analyzed the content characteristics of original short video in narrative technique, form style, production subject, communication mode, etc., which has certain reference significance for the further development of original short video.
Ying‐Ming Wang (Thu,) studied this question.