How Do Career Centers Use Social Networking Sites?

The popularity and growth of social networking sites (SNSs), particularly among the college‐aged demographic, makes them logical tools for university career centers to use to connect with students. The authors surveyed 78 university career centers to determine how they use SNSs, the benefits and drawbacks, and the advice they would give to a career center considering using SNSs. The most commonly used SNSs by this sample include Facebook, LinkedIn, and Twitter, mainly to provide career information. Benefits included students’ responsivity to the SNS posts and increased visibility and attendance at events; the main drawback was time required. The most common recommendation was to determine goals and plan implementation.