An Approach to Applying the Ability-Motivation-Opportunity Theory to Identify the Driving Factors of Green Employee Behavior in the Hotel Industry

In the context of climate change and all other harmful effects of pollution, companies should improve their environmental performances. As part of their strategies, companies should explore the consequences of their environmental practices from the perspective of internal stakeholders and must be more attentive to employee environmental behavior. This study’s purpose was to identify the motives that encourage the employees of a green hotel to adopt pro-environmental behaviors. Qualitative research was conducted using semi-structured interviews among three-star hotel employees from Brașov, Romania. This research uses the ability-motivation-opportunity (AMO) theory that could lead to a better understanding of employee green behavior. Data analysis revealed that less than half of the respondents have a proper understanding of the concept of environment and only a third of them are aware of the harmful effects caused by people, both at work and at home. Moreover, most of the respondents know little of the measures implemented by the hotel in order to reduce resource consumption, the extrinsic motivation being dominant. Consequently, the results lead to the recommendation that the hotel managerial team should invest in the employees’ training and motivation, creating a corporate environment and a proper organizational culture to develop green behaviors among the employees. The results of this study should be a starting point for those hotels, which face the challenge of involving their employees in the process of greening their activity.