What question did this study set out to answer?

The research aims to explore the adoption of ChatGPT in travel by integrating various behavioral models.

April 18, 2026Open Access

Adoption of ChatGPT for Travel

Key Points

The research aims to explore the adoption of ChatGPT in travel by integrating various behavioral models.
Data collection from ChatGPT users via an online questionnaire
Integration of the extended technology acceptance model and theory of planned behavior
Structural equation modeling to analyze relationships among variables
Identified direct and indirect effects of perceived usefulness and ease of use
Demonstrated connections between attitude, behavioral intention, and subjective norm
Highlighted the role of trust and word of mouth in adoption

Abstract

ChatGPT, a user-based technology, has gained popularity in the tourism industry due to its human-like interaction capabilities. This study investigates the adoption of ChatGPT for travel and aims to address these gaps by integrating the extended technology acceptance model, the theory of planned behaviour, and word of mouth into a comprehensive model. The data were collected from ChatGPT users for travel, using an online questionnaire. Structural equation modelling was applied to the proposed model. The direct and indirect effects between perceived usefulness, perceived ease of use, attitude, behavioural intention, subjective norm, trust, and word of mouth were identified.

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Cite This Study

Dinç et al. (Tue,) studied this question.

synapsesocial.com/papers/69e31f7340886becb653eb5b https://doi.org/https://doi.org/10.37741/t.74.2.1

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