April 24, 2018Open Access

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

Key Points

Key points are not available for this paper at this time.

Abstract

Health promotion professionals and organizations can improve engagement using positive messaging and tailoring posts appropriate for different social media channels.

Demander à l'IA

Bookmark

View Full Paper

Cite This Study

Klassen et al. (Tue,) studied this question.

synapsesocial.com/papers/69e967a6d7dd94eb815652ac https://doi.org/https://doi.org/10.2196/10227

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1The use of social networking platforms for sexual health promotion: identifying key strategies for successful user engagement2015 · 115 citations
2Does celebrity involvement in public health campaigns deliver long term benefit? Yes2012 · 18 citations
3Use of Social Media in Health Promotion2012 · 419 citations
4Conceptualising and Evaluating Experiences with Brands on Facebook2013 · 60 citations
5Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior2013 · 1,609 citations

Demander à l'IA

Bookmark

View Full Paper