An Effect of Passengers’ Tourism Authenticity, Place Attachment and Duty Free Attachment to Activate Duty Free at Airport in Remote Islands

This study conducted a survey of potential airport users in the remote island area and empirically analyzed the impact of tourist attraction authenticity (originality and realism) from airport use satisfaction to loyalty, thereby presenting the scientific basis necessary for sustainable tourism development and designated duty-free shop operation strategies in the remote island area. Through this study, it is expected that the role of designated duty-free shops in airports will become important in the domestic tourism industry along with the revitalization of tourism through airports. According to empirical analysis, First of all, a shift in the policy paradigm is required to recognize the long island designated duty-free shop as an extension of the "placeness of tourist destinations" rather than a simple retail space. Secondly, it is urgent to secure and optimize "strategic surplus stay time" through the combination of advanced smart infrastructure and integrated mobility services (U-MaaS). Third, unconventional regulatory innovation that can secure global competitiveness by benchmarking the case of China