INFINITY Image and Public Presence (D14.1)

Key Points

• The aim is to analyze how brands maintain their presence and image across various online platforms.
• Evaluation of different brands' websites and social network profiles.
• Analysis of engagement metrics and branding consistency.
• Comparative assessment across multiple platforms.
• Brand visibility significantly correlates with engagement metrics on social networks.
• Consistent branding across platforms enhances public perception.
• Websites with integrated social network profiles show increased user interaction.