Purpose The purpose of this study is to explore the major factors that drive voluntary turnover among professional millennials in Moroccan private sector organisations. Design/methodology/approach This study employed a qualitative research method using semi-structured interviews with highly qualified, young professional millennials employed in private sector organisations based in Morocco. Findings Findings indicated that voluntary turnover is influenced by lack of supervisory support, limited career growth, uncompetitive pay, poor job characteristics and lack of attention to employee well-being. Each of these factors is further discussed, reflecting the cultural and organisational contexts of Moroccan organisations. Research limitations/implications The generalisability to a larger population may not be applicable due to the methodology used and the small sample size. The authors make recommendations for future research that builds upon the findings of this study. Originality/value To the best of the authors’ knowledge, this study is the first to explore the issue of turnover among qualified millennials in the context of Moroccan private sector organisations. Based on the findings, the authors discuss the role of human resource development research and practice in addressing the high turnover rate of Moroccan millennials.
Hajjami et al. (Mon,) studied this question.