This study explores the question: "Can changing the appearance of drones through AR influence user operational behavior and impressions of drones?" To the best of our knowledge, this is the first study to empirically examine the influence of AR-based appearance modification of drones on user perception and operational behavior. To investigate this, a method is proposed to modify the appearance of drones by projecting objects onto them using Augmented Reality (AR), and its effects are evaluated through subjective experiments involving a relatively large number of participants. Data for drone operation and survey responses are collected from participants and analyzed using factor analysis. The factor scores are then compared between the conditions with and without AR-based appearance modification. The results do not indicate significant differences in factors related to the number of operations, suggesting consistency in this aspect. However, significant differences are observed in factors related to appearance and social evaluation (age, animal likeness, gender), as well as in physical characteristics (e.g., size, weight) of drones. In addition, open-ended survey responses reveal notable differences in appearance assessment. These findings demonstrate the potential of this method to improve the social acceptance of drone technology, particularly in the context of this research.
Sawayama et al. (Thu,) studied this question.