As Generation Z (Gen Z) cements its status as a dominant economic force, traditional advertising is increasingly bypassed in favor of algorithm-driven, creator-led content. This study investigates the impact of influencer marketing on the purchase intentions of Gen Z consumers within the lifestyle technology market—a category defined by products that blend functional utility with personal aesthetic and social status.Using a mixed-methods approach, the research analyzes how key influencer attributes, such as perceived authenticity, technical expertise, and parasocial interaction, drive consumer trust. Findings suggest that Gen Z’s
Agrawal et al. (Tue,) studied this question.