This study investigates how the Korean language functions as a soft power tool within the unique cultural and geopolitical context of Turkey. Grounded in Joseph Nye’s soft power theory, the research analyzes the Korean government’s policies for promoting its national language specifically in the Turkish context, leveraging the global rise of hallyu and the surge in interest in Korean culture. While prior scholarship generally addressed Korean language education in Turkey from historical and pedagogical perspectives, this investigation is the first to examine the topic through the lens of language policy and soft power strategy. Consequently, the study reveals that Korean language education in Türkiye transcends instructional activity and serves as a vital component of South Korea’s cultural diplomacy strategy. Using qualitative document analysis, the research evaluates the activities and objectives of various ministries and affiliated agencies of the Korean government. This involved official reports, strategic plans, and statistical data regarding their Korean language education efforts in Turkey. The findings indicate that while initial interest in the Korean language in Turkey was sparked by the hallyu effect, this interest has gained a more sustainable and long-term quality due to comprehensive policies integrated with institutional-level education and assessment systems. By incorporating the Turkish case into the literature on language policy and soft power, this study addresses a significant gap in the existing scholarship.
Özlem Gökçe (Sat,) studied this question.