A network perspective of cultural organising and “professional management” in the small, family business

This paper discusses how a small business experiences professional management by examining the relationship between organisational networking and cultural organising in the workplace. A network perspective is presented in order to evaluate the ways in which workplace relations are enacted to cultural organising. A social constructionist perspective of organisational networking is proposed which emphasises how individuals attribute value and meaning to the interactions they have with co‐workers in the workplace. A work place ethnography is presented which discusses the recruitment of a “professional” manager and his attempts to introduce new working practices into the family business. The analysis highlights how organisational members shape cultural organising by invoking emotional categories to produce mutuality and a sense of belonging in the workplace. In continually re‐enacting workplace relationships in this way, it is found that individuals attempt to trade away variance, divergent views and new organising practices concerned with change. The paper concludes with a final analysis of the ethnography and its implication for small business research and training.