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Recent research documents the widespread use of heuristics, especially a reliance on elite cues among citizens. Scholars have celebrated this mode of decision making as rational and effective. Using experimental survey data collected from white and African-American respondents, we also identify what appears to be a strong influence of elite messages on mass political judgments, but only among our black respondents. More importantly, the data reveal some of the perils of cue-taking. Although rational, this heuristic may not always be effective.
Kuklinski et al. (Mon,) studied this question.
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