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Despite an extensive literature on stadium attendance demand, our understanding of those factors shaping spectator no-show behaviour is rudimentary at best. Here, we explore such behaviour by using a comprehensive two-step approach: First, we examine the determinants of no-show behaviour in the German Bundesliga between the four seasons 2014–15 and 2017–18; Second, because our initial results imply that spectator no-show behaviour is more prominent among season ticket holders (STHs), we exploit additional survey data to understand individual STH no-show appearances better. Our results suggest that club managers interested in reducing the no-show rate should rethink existing season ticket strategies.
Dominik Schreyer (Tue,) studied this question.
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