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Acknowledgments Foreword Marita Sturken Introduction: Commodity Activism in Neoliberal Times Sarah Banet-Weiser and Roopali MukherjeePart One: Brand, Culture, Action 1 Brand Me Activist Alison Hearn 2 Free Self-Esteem Tools? Sarah Banet-Weiser 3 Citizen Brand Laurie Ouellette 4 Good Housekeeping Jo LittlerPart Two: Celebrity, Commodity, Citizenship 5 Make It Right? Brad Pitt, Post-Katrina Rebuilding, and the Spectacularization of Disaster Kevin Fox Gotham 6 Diamonds (Are from Sierra Leone): Roopali Mukherjee 7 Salma Hayek's Celebrity Activism Isabel Molina-Guzman 8 Mother Angelina Alison Trope 9 Fair Vanity Melissa M. BroughPart Three: Community, Movements, Politics 10 Civic Fitness Samantha King 11 Eating for Change Josee Johnston and Kate Cairns 12 Changing the World One Orgasm at a Time Lynn Comella 13 Pay-for Culture John McMurria 14 Feeling Good While Buying Goods Mari Castaneda About the Contributors Index
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