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Purpose Sustainability failures have increased the pressure for manufacturing firms to come up with innovative solutions to resolve the sustainable matters. Drawing on the resource-based theory, the purpose of this study is to examine how supply chain visibility moderates the effects of sustainable practices on sustainable performance. Design/methodology/approach The data employed in the current work were collected from 355 small and medium manufacturing firms in Pakistan using a structured questionnaire. The structural equation modelling was applied to the collected data with AMOSS-23 and SPSS-25 package Findings The results show that sustainable practices (for manufacturing, procurement and distribution) significantly influence the firm's sustainability performance, and this relationship is moderated by supply chain visibility. Originality/value Sustainable practices are necessary for small and medium enterprises to achieve sustainable performance, but the previously under-explored moderating effect of supply chain visibility generally indicates that sharing information for learning, sensing and co-ordinating activities plays an intensifying effect.
Saqib et al. (Thu,) studied this question.